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What’s Woosah?

Woosah Outfitters is a naturally inspired art and apparel brand based out of Grand Rapids, Michigan that features the artwork of founder and owner, Erica Lang. The designs and drive behind Woosah revolve largely around woodcuts and the outdoors. Each design and product is hand crafted here in Grand Rapids in limited edition runs.

The word itself, “Woosah”, brings a sense of inner peace, calmness and stillness when said out loud. Take a deep breath in and exhale; that’s Woosah. For Erica many things bring this Woosah feeling but these two really do the trick: losing track of time in the studio carving and creating art and spending quality time in the outdoors, soaking in the beauty of nature.

Whatever your Woosah is, we’re happy you’re here.

Art + Process Home Base

Woosah gives a hoot

One Percent for the Planet logo

Nature is our inspiration and it’s our duty to do our part in protecting Mother Earth.

We’re proud members of 1% for the planet, a global movement of more than 1,200 companies in 48 countries, all donating at least 1% of annual sales to environmental nonprofits. Together, 1% for the Planet members have given more than $175 million dollars back to the environment.

Learn more about how we explore sustainability in our Journal.

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Meet The Team

Since Woosah was planted back in 2011 we've sprouted out some pretty solid roots, like our new location at 738 Wealthy St, the addition of a coffee shop (Outside Coffee Co) and a 79’ VW Bus named Spud. But, the most inspiring growth of all has been within our team. We feel so grateful for this ever-growing group of adventurous, talented, and genuinely rad humans working together towards the same goal, spreading the Woosah.


Founder + Artist / Bird-Watcher


"CFO" / Secret-Sommelier


General Manager / Natural-Dye-Aficiondo


Shop Manager /


Sales Associate / Bee Keeper Amateur


Sales Associate /

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Outside Coffee Co

Our Story

We believe that coffee always tastes better outside.

Whether you’re looking to connect with nature, a friend, unwind from your day or fuel up and get some work done, we’ve created this outdoor space for you.

Operating out of a converted box truck and parked in the community garden at the doorstep of Woosah Outfitters, we serve of locally roasted coffee, vegan ice cream, pastries and toast year round!

Humans welcomed, dogs encouraged.

Learn More

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